Bulletproof Business Cases: 5 Critical Things Every Project Proposal Needs
Type: Symposium Track Session Track: Business Analysis
Monday October 30 1:15pm to 2:15pm Credits: 1 IIBA CDU, 1 PMI PDU
Project teams often find themselves developing business cases for the performing organization. When asked to do so, it is critical to create a solid business case. All too often, project teams are asked to implement a solution before the underlying problem is known or assessed. No one likes working on misguided projects, or efforts that don’t meet business needs, or projects doomed for failure. Worst of all are projects that are cancelled because of lack of support or sponsorship. A well-defined business case helps prevent these issues.
An essential ingredient to successful projects is a clear and relevant business case. It provides both insights into and a proposed solution for important business needs. Bulletproof business cases contain feasible and effective ways of justifying and recommending projects that address business needs, both problems and opportunities.
Through this presentation, you will learn a repeatable process that starts with identifying business needs and ends with a bulletproof business case. You will discover how to apply each step in a 5-part method to developing business cases that was developed from the approach used for internal and external consulting work at our company. Help contribute to your organization’s bottom line with bulletproof business cases!
Describe the essential components of an effective business case
Plan a business case effort using an approach that helps you function as a trusted advisor to your organization
Avoid common pitfalls when recommending or justifying projects
Richard Larson President, Watermark Learning President and Founder of Watermark Learning, Richard Larson is a successful entrepreneur with over 30 years of experience in business analysis, project management, training, and consulting. He has presented workshops and seminars on BA and PM topics to over 10,000 participants on five different continents.
Rich is a frequent speaker at Business Analysis and Project Management national conferences and IIBA® and PMI® chapters around the world. He has contributed to the BA Body of Knowledge version 2.0 and 3.0, was a lead author for the Needs Assessment chapter of the PMI publication Business Analysis for Practitioners: A Practice Guide, and was an author of the PM Body of Knowledge, 4th edition. He and his wife Elizabeth Larson have co-authored five books on business analysis.